We’ve changed our pricing to offer more flexibility for artists

If you’ve used Rotor in the last few months, you will have noticed recently that we’ve made some subtle changes to our pricing.

If you’ve used Rotor in the last few months, you will have noticed recently that we’ve made some subtle changes to our pricing — we’re talking about the credit system.

There were a few reasons for this change, but the main reason was that we wanted to offer more flexibility to artists. 

Some background…

Rewind to just over a year ago, we launched a subscription offering for artists. We learned a lot in that time. Turns out, a lot of you don't need videos every month. 

We ran a feedback survey then spoke to quite a few artists and you said something to this effect;

“I like your service, I’m working on my next release, I know I’ll need video — I’m just not sure exactly when.“

Our usage data backs this up, too. So we decided to make a change.

We want Rotor to provide useful tools that positively contribute to the music industry. We don't want to be the type of company who charges you for something you don’t use. We don’t think anyone really wins in that scenario. 

For people who need video with affordable, flexible billing — you can buy video credits. That way, we’re there when you need us, not the other way round. 

For people who do need more video, more frequently, they can go for a subscription — but from our research, most of these people are labels.

Make every track go further with credit bundles

We know for a release to be successful, you need more than just a music video. And the eagle-eyed among you will have noticed that we’re starting to offer more video types, like Spotify Canvas and Artwork videos. You can also make Promo and Lyric videos using the tools in Rotor, too.

With more video needed to promote each release, we thought credit bundles would make creating more video a little easier on the wallet. The more you buy, the more cost effective the bundle.

The best part, when you buy a credit bundle — the credits don’t expire. This means if we’re running promotions on credit bundles, you can buy them when they’re most affordable to you, but use them when you need them.