The Rotor Blog

New Video Editing Styles this February

Experiment with our editing styles to add special effects to clips and make your music video flow seamlessly together.


Long Dissolves

Our Long Dissolves is a simple editing style that fades your clips together in time with your song. Try this style if you want to give your clips some extra time to shine on screen, before they slowly dissolve into the next clip. Keep an eye out for the faster fade that appears at the beginning. Long Dissolves is a great choice for a slow paced, laid back music video, with extra emphasis on footage. We recommend using it with any music genre and Rotor collections- a great all-rounder! 

Wallop

Wallop is a dynamic, high-energy editing style that distorts your visuals based on the bass and mids of your track. This effect scales your clips down, positions them mid-screen, applies a looping effect, adds a flash of white every fourth beat and injects an intermittent blur that lasts four beats. We recommend using this editing style with fast paced tempos or bass heavy tracks. Wallop works well with any music genre so don’t be afraid to experiment. Wallop was created alongside our 2020 Vision collection, so pair them together for a futuristic, contemporary music video. 

Motown

Give your footage an old school, retro look with our updated Motown editing style. This effect fades your footage, adds a sepia colour and makes your clips scale closer to you as each clip cuts to the next. We recommend trying this style with Motown tracks or songs with medium to slow tempos. Motown works well with all Rotor collections so get creative! 

No footage? No problem!

At Rotor, there are thousands of beautifully-filmed clips with footage we’ve commissioned exclusively for our Rotor users. Although finding stock video is easy when you’re an independent artist, finding high-quality stock footage isn’t. At Rotor, we aim to make it as easy as possible for you to find the right visuals to showcase your song.

LOG IN (OR START A ROTOR ACCOUNT) TO GET STARTED ON YOUR NEXT MUSIC VIDEO.