The Rotor Blog
Customise Your Music Videos with Filters
Add aesthetic filters to your music videos, lyric videos and promo videos in just a few clicks—stay on brand and stand out on socials.
Top Tip: Want to use video clips from different collections or a mix of your own footage? Add a filter overlay to give your music video, lyric video or promo video a more consistent look and a harmonious feel.
How to use filters
Once you've created your video, check out the new "add filter" option to access a range of looks. Our filters work just like Instagram filters! Have fun experimenting with different looks and use the intensity controls to make the filter effects bolder or more subtle.
Recreate iconic looks with filters
Many of the biggest artists colour-treat their music videos to suit the mood of their songs or to enforce their brand with a consistent look and feel.
The music video for Olivia Rodrigo's "good 4 u" borrows themes from movies like 90's Japanese horror flick "The Audition" and mean-cheerleader character from teen-horror, cult classic "Jennifer's Body" for her angsty anthem about romantic rejection. Some scenes are bright, but desaturated in colour with a faded look, giving them a 90's VHS feel — similar to the look our Gingham filter achieves, while other scenes make use of alluring blue tones like those of our VSCO-inspired P5 filter.
Monotone filters can be used to give a video a moody feel or to indicate an event happened in the past. The music video for Adele's powerful, heartbreak ballad "Hello" is presented with reddish-brown sepia tones that work well to convey the regretful feelings about a past relationship.
Similarly, the opening scenes of The 1975's video for the introspective, emotional single "Somebody Else" are shot in black and white — perhaps representing the dreary situation lead singer Matty Healy found himself in following a breakup. Later in the video, we see Healy in a car looking distraught with overwhelming blue tones, akin to our filter P5, which can help viewers empathise with his emotional state.
Want to try something bolder? Get creative with our wide range of colourized filters. Be inspired by the artists like Lil Nas X and James Arthur who use vibrant, colour-tints in their videos to represent their state of mind and emotions.
In the video for Sun Goes Down, Lil Nas X goes into a purple world where his future and past self exist in one place — somewhere he can enlighten and encourage his past self to be proud of his identity rather than ashamed of it.
In his video for uplifting track, Medicine, James Arthur illustrates his happiness and appreciation his new partner has brought into his life using flashing lights, quick transitions and vibrant colour casts.
Start getting creative filters today by adding them to your videos in Rotor. We'd love to see what you come up with, so tag us on Instagram, Facebook and Twitter so we can check out your videos and share them!
No footage? No problem!
At Rotor, there are thousands of beautifully-filmed clips with footage we’ve commissioned exclusively for our Rotor users. Although finding stock videos is easy when you’re an independent artist, finding high-quality stock footage isn’t. At Rotor, we aim to make it as easy as possible for you to find the right visuals to showcase your song.
